Continuing the Web Design Trends for 2013 – See part 1
Along with full screen typography, many of the most innovative websites are using extra-large photos for the backgrounds. In addition to pleasing the photography buffs out there, this design strategy is extremely eye-catching to any readers. Oversized photos can give the website a boost in marketing and can be a part of customized-branding methods.
In the race toward the future, many websites are being created with minimalistic designs. Marketers understand this strategy because it is one of the easiest ways to capture new users and readers. Once the clutter is cleared away from the page, the user can focus on the video, product or creative resource being sold on the site. Simplifying the design makes it easier to use the site and more intuitive for new users.
Although Web designers like to focus on beautifying the site, the key to success is finding more users and customers. To do this, social media tools are a must-have accessory. Social media badges can be placed on a website so users can easily share the website with their friends and family. Most social communities offer easy to share badges and can be pinned to any article in the layout. It makes it easier for users to share their favorite site and increases the likelihood that a website will go viral. Top social badges can be found for Pinterest, Stumble Upon, Google +1, Dzone and LinkedIn.
Although this design method has been around for several years, it has not made it into the mainstream until recently. Part of the upsurge in the popularity is due to Pinterest. Pinterest’s layout uses infinite scrolling within their website. As users search for something and scroll downward, new search entries continue to be added to the bottom of the page. Overall, infinite scrolling enhances the user’s experience and is extremely simple. It may not work for every website, but it can greatly improve the right pages.
Originally, the trend toward vertical layouts was inconsistently and inelegantly carried out. Over the last year, more websites are creating brilliant solutions that offer tasteful vertical navigation. Border textures and hover effects can improve the implantation of vertical navigation.
With the increase in mobile devices and smartphones, more websites have to adjust. To be successful, each website has to be optimized for a range of websites. The change in layouts over the last year is just the beginning. New design concepts, animation and navigation techniques will take hold as Web designers adjust to the needs of the modern user.